O Direct Action
Experience based gear from Poland
Direct Action it's a Polish brand and manufacturer of top-tier tactical gear. Our target audience includes special operations units within NATO military and law enforcement agencies.
Established in 2014, our brand has gained recognition from users both domestically and internationally, as equipment reliability is crucial for mission success and enhancing user safety.
Modular equipment for operators
Our primary objective is to create products following the "Individual-as-a-system" approach, ensuring modular equipment that can be modified according to mission requirements.
We continuously receive feedback from special forces operators, enabling us to evolve in the direction desired by end-users.
Our gear is utilized by special units from numerous countries worldwide, including Poland, France, Switzerland, Germany, Austria, Greece, Belgium, the Czech Republic, Slovakia, and Lithuania.
Stay sharp, stay safe, go loud!
Direct Action Timeline
2013
We gain access to laser cutting technology, leading to the creation of our first backpack and bag designs. At this time, the technology is not as widely available as it is today.
2014
Direct Action is established, initially as a line within the Helikon-Tex brand. The original logo features a chameleon holding a trident, referencing the SEALs' Trident. In March, Direct Action bags and backpacks are first presented by former SEAL and JW GROM operators at the IWA trade show in Nuremberg. The use of laser cutting technology in these products proves to be a game-changer.
As the first batches of Direct Action gear hit the market, we receive substantial feedback from end-users. Grzegorz Mieszczak and Adam G. decide to transform the Direct Action line into a separate brand, aspiring to provide the best tactical equipment to NATO military and law enforcement special units. The newly formed brand adopt a minimalist logo: a triangle composed of the letters D and A, symbolizing a "spearhead" and representing the brand's quality, functionality, and innovation.
In creating our product lineup from scratch, we aim to highlight the brand's Polish heritage. To honor Polish pilots who fought alongside the RAF from the Battle of Britain to the end of World War II, we name key Direct Action products after the aircraft they flew. The Spitfire Plate Carrier and Hurricane Chest Rig are developed mid-year.
We collaborate closely with JW GROM, to design gear that meets operators' current, real-world needs. Our products are developed and improved to provide end-users with modular products adaptable to their missions, always prioritizing reliability and safety.
In autumn, the first Direct Action production facility in Poland is launched. Shortly afterward, we secure our first tender for one of Poland's leading special units.
Our first industry event as an independent brand is the 7th edition of the Paramedyk tactical medicine competition in Gdansk - in the photo.
2015
In January, we launch our U.S. online store: us.direcactiongear.com
Grzegorz "Żwiru" Urbański (in the photo), a former JW GROM operator, joins the Direct Action team.
At the Enforce Tac trade show in Nuremberg, we showcase a complete tactical equipment. Responding to operator and market needs, we develop new products and expand our range, building an international distribution network that extends beyond Europe.
2016
Our European online store launches at eu.directactiongear.com
At the SHOT Show in Las Vegas, a mannequin wearing our gear is displayed at the PWS booth.
In May, we present the Vanguard combat uniform prototype at the SOFIC trade show in Tampa.
We begin production in the USA, resulting in: Spitfire Plate Carrier Made in the USA (in the photo).
2017
Our Spitfire is selected by JW GROM as their primary plate carrier.
We return to the SOFIC trade show in Tampa.
Custom versions of our soft ballistic peripherals at NTOA in Phoenix, then heading to Utah for the Range Day organized by Tac Gas.
Our gear first time at the Milipol trade show in Paris.
We meet AQAP 2110:2016 requirements for production processes at our facility, receiving AQAP and ISO certification.
In the photo you can see us at the Enforce Tac, which was and remains a very important event for the Direct Action brand.
2018
Another year of delivering our products to JW GROM.
We premiere our Halifax Medium backpack at the EnforceTac trade show.
First showcase at SOFEX.
Debut at the event at King Abdullah II KASOTC training center in Jordan (in the photo).
2019
Direct Action celebrates its fifth anniversary, keeping up the momentum.
This year, our catalogs feature the entire Spitfire MK II system.
2020
Our offerings first time at SHOT Show in Las Vegas.
2021
During the COVID-19 pandemic, we work quietly, visit units, refine our offerings, and deliver equipment to additional NATO countries.
2022
We resume trade show activity with our second visit to the SHOT Show.
Full-scale war breaks out in Ukraine, significantly impacting our industry.
2023
Our third visit to SHOT Show.
The launch of two additional production facilities in Poland means that all tactical equipment under the Direct Action brand is now produced domestically, across three facilities.
2024
The quality of production processes in our new facilities is confirmed by AQAP 2110:2016 and ISO 9001:2015 certificates.
We receive a license for ballistics trading.
At Enforce Tac, we present a new clothing category, featuring membrane and insulation solutions.
A new addition to the Direct Action product line, the Ballistic Peripherals Set, is being introduced at MSPO (in the photo).
Intensive development continues.
